Branding & Consumerism

Packaging Boyhood: What About BOYS Halloween Costumes?

October 19, 2009 by Amy Jussel 21 Comments

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age three, it seems sites from WebMD to health platforms are finally beginning to 'get it' that boys are being impacted with buffed boy cues and puffy superhero abs too! Choosing a … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: action heroes, aggression, APA study, body dissatisfaction, Body-Dysmorphia, boys, boys Halloween costumes, buffed boy, bullying, candy scares, Case for Make Believe, children, cliche characters, corporate social responsibility, costumes, DIY costumes, dominance, eating-disorders, Gender, ghoulish, girlish, girls Halloween costumes, Halloween, Halloween horrors, Halloween makeup, health, heroes, Jackson Katz, Kids, kids costumes, Lyn Mikel-Brown, machismo, macho, make believe, makeup tips, male, Mark Tappan, masculinity, media-literacy, Michele Borba, Packaging-Boyhood, pimp costumes, pirates, power, prostitots, racy, raid boys souls, Responsible Men, revealing, salacious, scary, Sexualization, sexy costumes, Sharon Lamb, skanky, slackers, So Sexy So Soon, social-media, special forces, spooky, superheroes, Ted Rutherford, teens, tough guys, toxic cues to kids, Trick or treat, true child, violence, wicked innocence, youth

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

October 14, 2009 by Amy Jussel 7 Comments

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be two places at once yet, so I tapped KidsHealth.org editor, journalist and author Debra Moffitt who knows a LOT about "tweens" having recently written the book "The Pink Locker … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: AllyKatzz, Debra Moffitt, Denise Restauri, Girl Child, Girl Effect, girls, Girls for a Change, Growing Up Girl, health, Health2.0, Jess Weiner, Kids, KidsHealth.org, leadership, One is Greater Than None, pink, Pink Locker Society, RESPECT, self confidence, self-esteem, self-worth, smart girls, tween summit, tweens, twixt and between, Vital voices, women, Womens-Sports-Foundation, WSF

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, aggression, Amp, Amp up before you score, Axe, beer ads, BomChickawahwah, boy toys, boys, boys costumes, boys to men, Buffed-Boys, bullies, dating violence, Gender, Halloween, how to treat women, Jackson Katz, kiddie cologne, Klondike Bars, Lyn Mikel-Brown, males, man cave, manhood, Mark Tappan, masculinity, media-literacy, men, mental health, Packaging-Boyhood, Pepsi, Pepsi Amp, player, Preteen-Boys, Pussycat Dolls, sexism, sexist commercials, sexist iPhone app, Sexuality-Boys, Sharon Lamb, slacker, superhero, thug wannabes, true child, video game violence, videogames, womanizer

Attention KMart Shoppers: Dating Violence on Aisle3

October 11, 2009 by Amy Jussel 21 Comments

Oct. 11, 2009 This morning I was in a Sunday reflective sprawl, dogs piled atop the bed, newspaper everywhere, family away, foggy S.F. Bay keeping me nuzzled into my comforter, when I checked in on my laptop and almost spewed my coffee seeing this shirt. Our Shaping Youth advisors at Packaging Boyhood.com are launching their new book in 48 hours on saving our sons from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Vapid Values Tagged With: abuse, Amy-Jussel, anti-dating violence, battle of the sexes, Bom411.com, boys, bullies, bullying, crime, Curse of the Good Girl, Cyberbullying, date rape, dating violence, domestic violence, domestic violence awareness, DoSomething, empowerment, Gender, girls, Hardy Girls Healthy Women, Health month, Health2.0, healthy relationships, HGHW, Kmart, Love is respect, Lyn Mikel-Brown, media influence, National teen dating abuse, NCPC, NCVC, no joke, NYVPRC, October, Packaging-Boyhood, Packaging-Girlhood, Rachel Simmons, relational aggression, SafeYouth.org, StayTeen, teen, Teen Dating Bill of rights, teen dating violence, teens, tees with tude, throw rocks at boys, toxic tees, victims, violence prevention, warning signs, youth dating violence

Mindless Eating Goes Mobile: HealthGamers Unite!

September 30, 2009 by Amy Jussel 6 Comments

Feb. 18, 2015 Interesting pairing of mindful eating with the ongoing distracted driving problems which I've written about often regarding what works to drive behavior change...in this MD's new wellness post connecting the dots with both! Sept. 30, 2009 I’m gearing up for theHealth2.0 conference to see what cool gizmos, mobile apps and media uses entrepreneurs have come up with … [Read more...]