Consumerism – Page 6

The Bro Code: Media, Masculinity & Misogynistic Misfires

September 29, 2011 by Amy Jussel 19 Comments

Update Sept 3, 2015 From the maker of The Bro Code and Generation M, Thomas Keith announces his newest film trailer via Media Education Foundation titled, "The Empathy Gap: Masculinity and the Courage to Change." Looks like MEF now has streaming options for screening too...Would love to see this topic get some traction. Sept. 29, 2011 Last night, watching a tender adolescent … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, anti-grinding, APA task force sexualization girls, boys, boys to men, buffed boy, do no harm, Gender, gender and media portrayals, gender wars, GirlCaught, girls as boy toys, Humane Education, IHE, Ikea Man World, Jackson Katz, Jenna Marbles, man cave, masculinity, Media-Education-Foundation, media-literacy, MEF, Men Can Stop Rape, Packaging-Boyhood, Parents TV council, Plan-International, Playboy Club Petition, Pop culture impact on kids, Pornification, Predatory practices, Raising Girls Amidst Meat Marketing, rape jokes, Sexualization, SPARK! summit, stop disrespecting women, teen dating violence, The Bro Code, The Good Men Project, Thomas Keith, turning boys into monsters, violence against women, what about the boys, XY Online

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Deconstructing Spongebob, Pt2: A Preschool Parenting Lens

September 20, 2011 by Amy Jussel 1 Comment

Sept. 20, 2011 In part one, the prelude to this post, I tried to frame the notion of critical thinking skills as a sphere to hold up to the light and rotate slowly instead of banging out opinions in point-counterpoint opposite spectrum and debate polarity. Partly that's because the two focal points I was covering (CCFC's rub with Spongebob Spongebob preschool merchandising … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: AAP, ad-creep, brains and TV, branding-youth, cartoon characters, cartoon-products, cartoons influence, CCFC, child development, childrens cognitive inability to understand, cognitive science, commercial brands, consumption, Critical-thinking-skills, David Kleeman, executive function, fast-paced TV, Karen Dahl, Kids TV, licensed cartoon characters, media watchdogs, media-literacy, merchandising, neuro cognition, Nickelodeon, pediatrics, pester power, Preschool brain science, Preschool marketing, Preschool programming, PTC, self-regulation, Spongebob Research, Spongebob Squarepants, University of Virginia, working memory

Deconstructing Spongebob: Reasoning, Research, & Critical Thinking

September 19, 2011 by Amy Jussel 6 Comments

Sept. 19, 2011 “So, Amy, whose side are you on with the pundits talking and the press reporting about the new University of Virginia Spongebob research?” Whaaaa? Sides? Really? That's cartoonish, like this editorial/visual statement at Beartoons.com at left... Last I checked, the ability to use critical thinking skills was rarely a "one-sided" stance. I tend to take a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: AAP, ad-creep, AngrySlop, brains and TV, branding-youth, cartoon characters, Cartoon Monickers, cartoon-products, cartoons influence, CCFC, child development, childrens cognitive inability to understand, commercial brands, consumption, Critical-thinking-skills, David Kleeman, editorial cartoons, executive function, fast-paced TV, Kids TV, licensed cartoon characters, media watchdogs, media-literacy, merchandising, mugging of Spongebob, neuro cognition, Nickelodeon, pediatrics, pester power, Preschool marketing, Preschool programming, PTC, self-regulation, Spongebob Research, Spongebob Squarebutts, Spongebob Squarepants, University of Virginia, working memory

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]