Disney – Page 2

“Mouse Inc?” Disney Bullies Small & Mighty CCFC From Home?

March 10, 2010 by Amy Jussel 14 Comments

March 10, 2010 I bought and watched Academy Award nominee Food Inc. last night, the riveting documentary on corporate pressures leaning hard on farmers that’s nothing short of mafia-style thuggery for compliance and adherence to industrial machinations. Looks to me like we’ve got a similar scenario with Disney strong-arming the powers that be to silence and oust tiny but … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth Tagged With: AAP, advocacy, Baby Einstein, baby media, baby videos, banished, Brainy Baby, bullying, Campaign for a Commercial Free Childhood, CCFC, children, Children's group loses its lease, commercialization, consumer protection, Consuming kids, consumption, corporate ad creep, corporate raiders, corporate responsibility, democracy, Disney, disney refunds, Dr. Alvin F. Poussaint, DVD, emotional health, ethical marketing, Food Inc., free speech, FTC, Harvard, heroes, Hippety Hopper, JBCC, Josh Golin, Judge Baker Center, Kids, litigation, mafia maneuvers, media watchdogs, mental health, mouse house, NYT, profiteering, scrutiny, sheroes, SLJ, small and mighty, strong arming, Susan Linn, Third Sector New England, UCR Study

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by Amy Jussel 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show called ‘The Possibility Shop’ with Jim Henson’s name attached, I thought perhaps there would be a “possibility” that media would be used to create a sort of eco-Etsy style … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: blurring the lines, branded entertainment, brands, CCFC, children, Cinderella, Clorox, Courtney Watkins, digital crafts show, digital-ads, Disney, DIY, eco, embedded ads, equality, ethics, Etsy, FCC, Feministing, FTC, Gender Portrayal, Gender Roles, girl guide, girls-self-worth, Jim Henson, Kids-Advertising, kids-advertising-regulations, maker faire, Makezine, Media-Influence-Kids, Muppets, O'Reilly media, online crafts, Pink Think, Possibility, Product Placement, Sara-Grimes, Sara-M.-Grimes, spring cleaning, The Possibility Shop, toxic cues to kids, webisode

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

September 16, 2009 by Amy Jussel 9 Comments

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the Grapevine?” If so, you’ve been ‘brandwashed’ by that award-winning iconic campaign from FCB so long ago… Next week on Sept. 21, two familiar icons and two slogans will be voted into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image Tagged With: Advertising Walk of Fame, American Greetings, Better for You, brain behavior, brandwashing, California raisins, coaxing kids, Disney, farmers markets, fresh approach, fresh produce, fruits and vegetables, health, healthy habits, Icons, Kids, kids-food-products, licensed cartoon characters, licensing, love your veggies, makeover, More Matters, Nickelodeon, PCFMA, persuasion, pester power, Pop-Culture, produce, Produce better health, Sara-Grimes, September fruits and veggies, snack attack, Strawberries, Strawberry-Shortcake, vegetables, veggies, wholesome snacks

Shaping Youth Is In the L.A. Times Today, Yawn

August 12, 2009 by Amy Jussel 16 Comments

August 12, 2009 Well, it finally happened. Full tilt desensitization. I suppressed a huge yawn and a roll of the eyes reviewing Miley’s pole dancing antics at the Teen Choice Awards with a great big ‘meh, here we go again.’ All of the replays of video and trending topics in the Twittersphere landed on me as a great big cynical 'so what' example of the mouse house … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: age compression, APA study, BomChickawahwah, celebrity, Celebrity worship, childhood, controversy, corporate blunders, Dawn Chmielewski, Dereon, desensitization, Disney, Jean Kilbourne, Kids, kids media influence, Lolita, Lyn Mikel-Brown, Media-Influence-Kids, Miley Cyrus, objectification, Packaging-Girlhood, pole dancing, Pornification, public eye, Rosalind Wiseman, sensational journalism, Sesame Streetwalkers, Sexualization, Sharon Lamb, So Sexy So Soon, TCA, Teen Choice Awards, teens