Gender Portrayal – Page 2

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, expanding exponentially! Congrats to industry pros and colleagues making a difference and the 2014 line-up of speakers and subjects that matter. Looking forward to hearing more from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 100 most influential women in advertising, 3 Percent Conference, 3% Conference, 3PercentConf.com, Ad agencies, Advertising, Amy-Jussel, APA sexualization study, female creative directors, Game Changers, Geena Davis Institute, gender and media portrayals, gender equity, Gender Portrayal, Girls are not candies, Jean Kilbourne, Kat Gordon, Kids-Advertising, lack of diversity in advertising, Mad Women, Miss Representation, Only 3% Female Creative Directors, sexualization of children, Sexualization of Kids, So Sexy So Soon, The Girl Effect, walk in someone else's shoes, Where are the Donna Drapers

Little Bits & Roominate- Innovate to Educate with STEM

September 4, 2012 by Amy Jussel 2 Comments

Update July 23, 2014 Wow. From toys to tools...LittleBits launches CloudBit to make any object 'smart'! Sept. 4, 2012 “Light it, push it, twist it, bend it, buzz it, blink it, shake it…” the promo card beckoned before I even reached the Little Bits tent at the Maker Faire.Hard to believe it's back to school time already, and this fall, we're kicking off with some STEM … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: AAUW, Ayah Bdeir, Barbie Dreamhouse, Bare Conductive ink, brain plasticity, circuit boards for girls, circuits, Connected Classroom, Dollhouses, electricity fun, electronic gizmos, encouraging girls in STEM, Every child is a maker, Galaxy Goo, Gender Portrayal, girls and science, girls empowerment, girls in tech, GIT, How to drive STEM careers, Howtoons, imaginative play, Instructables, Lego Friends, Legos for the ipad generation, Little Bits, Make Your World, maker faire, MIT Media Lab, Pink Think, Project Raceway, roominate, Roominate Toy, science for girls, STEM, STEM as toy fun, Stem disconnect, STEM fem, STEM for girls, STEM in classroom, stem toys that make learning fun, teaching electronics, The Scrapkins, WIT, women in engineering, Women in Technology

Miss Representation Sparks Change As a Film, As a Movement

February 4, 2012 by Amy Jussel 4 Comments

Ready for Feb 3, 2013? Miss Rep will be at it again. Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement and pushback against sexism in advertising. And this year, 2013, they have a free TOOLKIT to download created with Girls For A Change, complete with whys/hows for newbie … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: APA, APA task force sexualization girls, Aspiration gap, Christiane Amanpour, dads and daughters, Danica Patrick, depiction of females in media, Fantasy Football, females, football violence, Geena Davis Institute, gender equity, Gender Portrayal, girl-empowerment, girls-self-worth, hypersexual, Jackson Katz, Jennifer Siebel Newsom, Joe Kelly, Karen Dahl, Lego Friends, Media Education, media mindfulness, media visibility, Media-Influence-Kids, media-literacy, misrepresentation, Miss Representation, not buying it, objectification, Paley Center, Pan Am TV show, Reality Bites Back, role models kids, School Library Journal, sex objects, sexism, Sexualization, So Sexy So Soon, SPARK, spark change, SPARK! summit, Super Bowl, Super Bowl as Learning Opportunity, Superbowl 2012, Superbowl Sunday, toxic cues to kids, women's media center, You can't be what you can't see

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five female cousins as 'most active owners' in the young generation family mix, I have high hopes we'll see some gender stereotypes disappear and brain plasticity triumph! Here's to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls