Sara-Grimes

Is There A “Decline” In Kids Reading Or Is It Just Shifting Forms?

November 16, 2010 by Amy Jussel 4 Comments

Nov. 16, 2010 When I lobbed the “what do you read just for fun” query at some middle and high school kids recently, reactions ran the gamut from quizzical, “what do you mean by “for fun” to disturbing, “I don’t have TIME to read for fun" or "I have too much school work”…and yet their nose-in-the-text-screen antics tells another story by sheer observation. Kids are CONSTANTLY … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Alfie Kohn, Alice, Alice for the ipad, Amy-Jussel, apps, AR, augmented reality, brain cell damage, children's literacy, Deathly Hallows, digital devices, e-books, ebooks, gaming, Harry Potter Alliance, I live in the future here's how it works, innovation, iPad, KFF, kids literacy, kids teens and reading fun, kids-media, Kindle, Nick Bilton, pleasure reading, reading, reading and writing, reading for pleasure, Reading is Fundamental, Room to Read, Sara-Grimes, Sara-M.-Grimes, Scholastic reading study 2010, smart phones, Storybird, The Hurried Child, Will Smith running and reading

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by Amy Jussel 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show called ‘The Possibility Shop’ with Jim Henson’s name attached, I thought perhaps there would be a “possibility” that media would be used to create a sort of eco-Etsy style … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: blurring the lines, branded entertainment, brands, CCFC, children, Cinderella, Clorox, Courtney Watkins, digital crafts show, digital-ads, Disney, DIY, eco, embedded ads, equality, ethics, Etsy, FCC, Feministing, FTC, Gender Portrayal, Gender Roles, girl guide, girls-self-worth, Jim Henson, Kids-Advertising, kids-advertising-regulations, maker faire, Makezine, Media-Influence-Kids, Muppets, O'Reilly media, online crafts, Pink Think, Possibility, Product Placement, Sara-Grimes, Sara-M.-Grimes, spring cleaning, The Possibility Shop, toxic cues to kids, webisode

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Using Digital Hide & Seek To Get Kids Outside: A Treasure Trove of Ideas

September 17, 2009 by Amy Jussel 5 Comments

Sept. 17, 2009 “Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered LocoMatrix, Swinxs and The Hidden Park, and now a new contender launched last month takes kids on a wifi-based treasure hunt outside,” says Springwise (one of my fave industry resources for … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Aspyr Media, Case for Make Believe, Discover the forest, Gamine-Expedition, geocaching, iphone apps, Kids, Last Child in the Woods, LocoMatrix, nature, NCLI Coalition, Nintendo DS, outdoors, play, Richard-Louv, Sara-Grimes, Springwise, Stuart Brown, Susan Linn, Swinxs, The Hidden Park, Treasure World, wifi treasure hunt, youth

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

September 16, 2009 by Amy Jussel 9 Comments

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the Grapevine?” If so, you’ve been ‘brandwashed’ by that award-winning iconic campaign from FCB so long ago… Next week on Sept. 21, two familiar icons and two slogans will be voted into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image Tagged With: Advertising Walk of Fame, American Greetings, Better for You, brain behavior, brandwashing, California raisins, coaxing kids, Disney, farmers markets, fresh approach, fresh produce, fruits and vegetables, health, healthy habits, Icons, Kids, kids-food-products, licensed cartoon characters, licensing, love your veggies, makeover, More Matters, Nickelodeon, PCFMA, persuasion, pester power, Pop-Culture, produce, Produce better health, Sara-Grimes, September fruits and veggies, snack attack, Strawberries, Strawberry-Shortcake, vegetables, veggies, wholesome snacks