Dec. 9, 2009 And now for the GOOD news! Yesterday for I wrote about ‘boys being turned into monsters’ with toxic marketing proliferation about what it means to be masculine, rolling out narrowcast perceptions and gender roles thinner than a crepe. Today, meet 30 men who donated their stories, time and talent to author The Perfect Gift for a Man: 30 stories about reinventing … [Read more...]
Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)
Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]
Girls as Boy Toys Takes A Toxic Turn: Body Image Shaping Youth
Shaping Youth wrote about the provocative viral promo targeting teen gamers to ‘place the tattoo anywhere on the woman's body’...We hit the op-ed pages when a teen radio station turned ‘hot 99.5’ into a plastic surgery pitch for breast implants. (you can imagine what they did with the numbers for the 'breast year ever' promo, as this teen journalist shares its demeaning … [Read more...]