Positive Picks

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Meetup.com: Bringing Communities Together Post 9-11

September 11, 2011 by Amy Jussel 3 Comments

9-11-11 On this decade anniversary of a horrific worldchanging event, with media spinning stories of heroes, hearts and homelands forever impacted, I’m turning to the positive births of OFFLINE community building that arose after 9/11.Scott Heiferman, Founder and CEO of Meetup.com, the world's largest network of local groups, inspires us all with spirited zeal of how his … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 411 on 9-11, 9-11, 9-11 baby, 911, Amy-Jussel, Andrew Jenks, Classroom Curriculum Sept 11, community building, Death of Osama Bin Laden, Do Something, face to face connection, Fear-Mongering, How Kids Perceive News, human interaction, humanity, Kids health, media-literacy, MeetUp, Meetup.com, Meetups, MTV Act, online to offline, positive 9-11 stories, psychological stress, Scott Heiferman, September 11, Talking to Kids About Headline News, Talking to kids about Osama Bin Laden, teach your children well, terrorism, Tools to teach about 9-11, Tough topics kids, What to say to kids

Talk To Me: Because Media Matters For Youth Outreach

September 9, 2011 by Amy Jussel 8 Comments

Sept. 9, 2011 “Text, poke, like, or chat...” What about TALK? I love how this Trevor "Talk To Me" 3-word anti-bullying campaign by The Trevor Project goes back into time to cut through the social media layers to get real with face time. The Talk to Me campaign for conversation succinctly sums the “Alone Together” dynamic that MIT sociologist Sherry Turkle mentions in her … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Advocates-for-youth, anti-bullying, anti-gay, bullycide, bullying, campaign for conversation, Chronic Healing, gay suicide, gender equality, Glee, Global Leaders for Justice, Global-Good, homophobia, homosexuality, human rights, IASP, IDAHO, incivility, International Day Against Homophobia, It Gets Better, Jeanne Endo, Kevin McHale, Lgbt, LGBT Youth Need Heroes, Lifeline, Matthew Shepard, National Suicide Prevention, National Suicide Prevention Week, outreach, peace and social justice, Pflag, reach and teach, reachout, ReachOut in the USA, Safe Talk Teens, sexuality, social bigotry, social justice, Start the conversation, Straight Against Hate, suicide prevention, Talk to Me, Talk To Me.org, teaching tolerance, The Laramie Project, The Trevor Project, transgender, Trevor Talk To Me, youth at risk

Survivor, The Lunch Table Edition: SEL to Prevent Bullying

September 6, 2011 by Amy Jussel 8 Comments

Sept. 6, 2011 As school starts this week for the very few left that haven’t had summer short-circuited with August start dates, we’re continuing our focus on solutions-based media to ramp up Social and Emotional Learning (SEL) and digital citizenship in an effort to not just squash ‘bullying’ but PREVENT it.Whether it’s an entirely new school experience or just curbing first … [Read more...]