Product Placement

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by Amy Jussel 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show called ‘The Possibility Shop’ with Jim Henson’s name attached, I thought perhaps there would be a “possibility” that media would be used to create a sort of eco-Etsy style … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: blurring the lines, branded entertainment, brands, CCFC, children, Cinderella, Clorox, Courtney Watkins, digital crafts show, digital-ads, Disney, DIY, eco, embedded ads, equality, ethics, Etsy, FCC, Feministing, FTC, Gender Portrayal, Gender Roles, girl guide, girls-self-worth, Jim Henson, Kids-Advertising, kids-advertising-regulations, maker faire, Makezine, Media-Influence-Kids, Muppets, O'Reilly media, online crafts, Pink Think, Possibility, Product Placement, Sara-Grimes, Sara-M.-Grimes, spring cleaning, The Possibility Shop, toxic cues to kids, webisode

Gossip Girl November Sweeps Schtick Predictably Trashy

November 10, 2009 by Amy Jussel 12 Comments

Nov. 10, 2009 No, I didn’t watch the heavily promoted Gossip Girl ‘threesome’ shock schlock last night that sent the Parents Television Council rightfully into a tizzy, but frankly I didn’t need to, as the whole ‘provocative’ ploy is summed in two words, “sweeps week.” The vapid values trotted out in the ‘skankwear’ with stilettos crowd is pretty par for the course on the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: 15 Things to Do before graduating, admonish, affluenza, APA, ban, boy toys, Bucket List, bullying, catty, censorship, cliques, CW, Cyberbullying, Dare the Movie, flame baiting, girl archetypes, girls, gossip, Gossip Girl, Hilary Duff, Hillary Duff, hypersexualized, impressionable, Lizzie McGuire, Mama bear, mean girls, menage a trois, network, Parents TV council, Poptimal, populars, PTC, ratings, rich girls, sexuality, Sexualization, shock, shock schlock, sweeps week, teens, Three-way, Threesome, titillation, toxic cues, TV, tweens

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Flash Animation & Viral KidVid? Give Pause

November 3, 2009 by Amy Jussel 1 Comment

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]