Disney

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the tipping point to “take back the media” coming from individuals, en masse! Tomorrow, the Brave Girls Invade Times Square campaign will be featured as the IndieGoGo crowdfunding … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Media That Uplifts & Inspires: Positive Picks For Youth Outreach

May 11, 2011 by Amy Jussel 16 Comments

Sept. 10, 2016 Update World Suicide Prevention Day is flooding my Twitter account, with poignant posts pointing to the desperate need for mental health resources and outreach, especially among youth and children. With this in mind, I'm going to tweet a loud 'shoutout' to organizations making a huge difference in this dialogue, from symptoms, outreach and support at … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: adversity, Age-of-Conversation, Amy-Jussel, Asset Based Thinking, bullying, Change the way you see everything, children and adolescent depression, Disney, gender and media portrayals, Get through tough times, GLSEN, Hank Wasiak, Hardy Girls Healthy Women, HGHW, Hollywood Health and Society, humanity, I Can Helpline, Inspire Foundation, intervention, It Gets Better, Josh Shipp, kids depression, Kids health, lead a happier life, liberty, Life, Liz J Meyer, Mental Health Month, mHealth, paths to happiness, PBG, Pixar, positive psychology, Project Happiness, pursuit of happiness, Reach Out Australia, reachout, ReachOut in the USA, SEL, social and emotional education, social change, social media activism, spark change, SPARK! summit, teaching tolerance, Teen's Guide to World Domination, teens depression, The Trevor Project, Toy Story, troubled teens, Woody, youth motivational speakers

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 by Amy Jussel 2 Comments

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: Alice in Wonderland, ALLY Awards, AllyKatzz, architects of change, celebrities, change the world, Code Blue Reviving a Generation, commercialism, D23, Debby Ryan, denim messaging, Denise Restauri, Disney, fashion, Fashionistas, green youth movement, GYM, hipster, Juicy Couture, make a difference, Maria Shriver, pink, purple, social change, Teens Turning Green, Tween Town Hall, tweens, Vinylmation, Virgin Airlines, Wii Super MonkeyBall