Stereotypes & Diversity

The Bro Code: Media, Masculinity & Misogynistic Misfires

September 29, 2011 by Amy Jussel 19 Comments

Update Sept 3, 2015 From the maker of The Bro Code and Generation M, Thomas Keith announces his newest film trailer via Media Education Foundation titled, "The Empathy Gap: Masculinity and the Courage to Change." Looks like MEF now has streaming options for screening too...Would love to see this topic get some traction. Sept. 29, 2011 Last night, watching a tender adolescent … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, anti-grinding, APA task force sexualization girls, boys, boys to men, buffed boy, do no harm, Gender, gender and media portrayals, gender wars, GirlCaught, girls as boy toys, Humane Education, IHE, Ikea Man World, Jackson Katz, Jenna Marbles, man cave, masculinity, Media-Education-Foundation, media-literacy, MEF, Men Can Stop Rape, Packaging-Boyhood, Parents TV council, Plan-International, Playboy Club Petition, Pop culture impact on kids, Pornification, Predatory practices, Raising Girls Amidst Meat Marketing, rape jokes, Sexualization, SPARK! summit, stop disrespecting women, teen dating violence, The Bro Code, The Good Men Project, Thomas Keith, turning boys into monsters, violence against women, what about the boys, XY Online

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Talk To Me: Because Media Matters For Youth Outreach

September 9, 2011 by Amy Jussel 8 Comments

Sept. 9, 2011 “Text, poke, like, or chat...” What about TALK? I love how this Trevor "Talk To Me" 3-word anti-bullying campaign by The Trevor Project goes back into time to cut through the social media layers to get real with face time. The Talk to Me campaign for conversation succinctly sums the “Alone Together” dynamic that MIT sociologist Sherry Turkle mentions in her … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Advocates-for-youth, anti-bullying, anti-gay, bullycide, bullying, campaign for conversation, Chronic Healing, gay suicide, gender equality, Glee, Global Leaders for Justice, Global-Good, homophobia, homosexuality, human rights, IASP, IDAHO, incivility, International Day Against Homophobia, It Gets Better, Jeanne Endo, Kevin McHale, Lgbt, LGBT Youth Need Heroes, Lifeline, Matthew Shepard, National Suicide Prevention, National Suicide Prevention Week, outreach, peace and social justice, Pflag, reach and teach, reachout, ReachOut in the USA, Safe Talk Teens, sexuality, social bigotry, social justice, Start the conversation, Straight Against Hate, suicide prevention, Talk to Me, Talk To Me.org, teaching tolerance, The Laramie Project, The Trevor Project, transgender, Trevor Talk To Me, youth at risk

Rachel Simmons Chats About Mythbusting “Mean Girl” Media

August 31, 2011 by Amy Jussel 7 Comments

Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]