Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]
May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]
PDiddy-Puff Daddy-Diddy dude step aside, as THIS is the kind of D.I.D.I. initiative that I want to see out there!!! D.I.D.I. stands for Dream It. Do It…An Ashoka Youth Venture effort with Global Kids and funding by RWJF all teaming up to offer seed money to visionary young people anxious to bring positive change to the health of their community! Nothing 'virtual' … [Read more...]
Yesterday I had yet another mondo three-hour lunch with Michael Carter, PhD, mastermind of informal learning and Chief Playwright at cool new upstart virtual world Zookazoo. (feature forthcoming on their eco/animal endangerment efforts in their inspiring tween world soon!) As I was recapping the Ypulse Mashup session on kids’ virtual worlds, we zinged off on a variety … [Read more...]
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