Counter-marketing

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Meetup.com: Bringing Communities Together Post 9-11

September 11, 2011 by Amy Jussel 3 Comments

9-11-11 On this decade anniversary of a horrific worldchanging event, with media spinning stories of heroes, hearts and homelands forever impacted, I’m turning to the positive births of OFFLINE community building that arose after 9/11.Scott Heiferman, Founder and CEO of Meetup.com, the world's largest network of local groups, inspires us all with spirited zeal of how his … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 411 on 9-11, 9-11, 9-11 baby, 911, Amy-Jussel, Andrew Jenks, Classroom Curriculum Sept 11, community building, Death of Osama Bin Laden, Do Something, face to face connection, Fear-Mongering, How Kids Perceive News, human interaction, humanity, Kids health, media-literacy, MeetUp, Meetup.com, Meetups, MTV Act, online to offline, positive 9-11 stories, psychological stress, Scott Heiferman, September 11, Talking to Kids About Headline News, Talking to kids about Osama Bin Laden, teach your children well, terrorism, Tools to teach about 9-11, Tough topics kids, What to say to kids

Survivor, The Lunch Table Edition: SEL to Prevent Bullying

September 6, 2011 by Amy Jussel 8 Comments

Sept. 6, 2011 As school starts this week for the very few left that haven’t had summer short-circuited with August start dates, we’re continuing our focus on solutions-based media to ramp up Social and Emotional Learning (SEL) and digital citizenship in an effort to not just squash ‘bullying’ but PREVENT it.Whether it’s an entirely new school experience or just curbing first … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: ADHD, Anne Collier, Annie Fox, anti-bullying, Are You My Friend?, autism, bullying, bullying legislation, Bullying Prevention, Can I Sit With You?, CASEL, Choosing Civility, clicks and cliques, compassion, coping skills, Cyberbullying, digital drama, Electric Eggplant, empathy, first day of school, good and bad bullying programs, kids emotional health, lunch table, mean girls, Michael Buckley, middle school, Middle School Confidential, netfamilynews, Odd Girl Out, owning up, Queen Bees and Wannabes, Rachel Simmons, resilience, Rosalind Wiseman, SEAL anti-bullying, SEL, SEL to stop bullying, social cruelty, Social Emotional Learning, social schoolyard, special needs, Survivor The Lunch Table Edition, Talk To Me.org, The Respect Institute, The Trevor Project, What the Buck, WhiteHouse Conference on Bullying Prevention

Rachel Simmons Chats About Mythbusting “Mean Girl” Media

August 31, 2011 by Amy Jussel 7 Comments

Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: A Thin Line, Adinas-Deck, Amber Riley, Anne Collier, Back to school, bullycide, bullying, Bullying Prevention, Connect Safely, Curse of the Good Girl, cyber safety, digital abuse, digital angst, digital citizenship, digital drama, Digital Literacy, Facebook Safety Tips, Formspring, Girl Tips, healing, internet-safety, Jason Rzepka, JC Penney tee, kidlit, Kids Online, mean girls, Mean Stinks, media influences, media-literacy, My kid would never bully, Odd Girl Out, online safety, parenting, preteens, Rachel Simmons, Reality Bites Back, Rosalind Wiseman, safety and technology, sexting, social-media, texting, textual harrassment, thats not cool, trash talk, tweens, Words hurt

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]