Advertising – Page 7

Deconstructing Spongebob, Pt2: A Preschool Parenting Lens

September 20, 2011 by Amy Jussel 1 Comment

Sept. 20, 2011 In part one, the prelude to this post, I tried to frame the notion of critical thinking skills as a sphere to hold up to the light and rotate slowly instead of banging out opinions in point-counterpoint opposite spectrum and debate polarity. Partly that's because the two focal points I was covering (CCFC's rub with Spongebob Spongebob preschool merchandising … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: AAP, ad-creep, brains and TV, branding-youth, cartoon characters, cartoon-products, cartoons influence, CCFC, child development, childrens cognitive inability to understand, cognitive science, commercial brands, consumption, Critical-thinking-skills, David Kleeman, executive function, fast-paced TV, Karen Dahl, Kids TV, licensed cartoon characters, media watchdogs, media-literacy, merchandising, neuro cognition, Nickelodeon, pediatrics, pester power, Preschool brain science, Preschool marketing, Preschool programming, PTC, self-regulation, Spongebob Research, Spongebob Squarepants, University of Virginia, working memory

Deconstructing Spongebob: Reasoning, Research, & Critical Thinking

September 19, 2011 by Amy Jussel 6 Comments

Sept. 19, 2011 “So, Amy, whose side are you on with the pundits talking and the press reporting about the new University of Virginia Spongebob research?” Whaaaa? Sides? Really? That's cartoonish, like this editorial/visual statement at Beartoons.com at left... Last I checked, the ability to use critical thinking skills was rarely a "one-sided" stance. I tend to take a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: AAP, ad-creep, AngrySlop, brains and TV, branding-youth, cartoon characters, Cartoon Monickers, cartoon-products, cartoons influence, CCFC, child development, childrens cognitive inability to understand, commercial brands, consumption, Critical-thinking-skills, David Kleeman, editorial cartoons, executive function, fast-paced TV, Kids TV, licensed cartoon characters, media watchdogs, media-literacy, merchandising, mugging of Spongebob, neuro cognition, Nickelodeon, pediatrics, pester power, Preschool marketing, Preschool programming, PTC, self-regulation, Spongebob Research, Spongebob Squarebutts, Spongebob Squarepants, University of Virginia, working memory

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Rachel Simmons Chats About Mythbusting “Mean Girl” Media

August 31, 2011 by Amy Jussel 7 Comments

Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: A Thin Line, Adinas-Deck, Amber Riley, Anne Collier, Back to school, bullycide, bullying, Bullying Prevention, Connect Safely, Curse of the Good Girl, cyber safety, digital abuse, digital angst, digital citizenship, digital drama, Digital Literacy, Facebook Safety Tips, Formspring, Girl Tips, healing, internet-safety, Jason Rzepka, JC Penney tee, kidlit, Kids Online, mean girls, Mean Stinks, media influences, media-literacy, My kid would never bully, Odd Girl Out, online safety, parenting, preteens, Rachel Simmons, Reality Bites Back, Rosalind Wiseman, safety and technology, sexting, social-media, texting, textual harrassment, thats not cool, trash talk, tweens, Words hurt

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]